"For the first time King used premium video ads on Facebook to generate excitement for a game. No wonder both King and Facebook are keen to highlight the channel's power. Which makes Candy Crush Soda Saga's video one of the most successful advertising campaigns in Facebook's history. To put that in perspective, that's about an eighth of the 864 million people who check in to the social network every day. Spending millions of dollars within Facebook's advertising system - after all, it has almost $1 billion in cash - King pushed the game's initial promotion video to 100 million people in seven countries on its launch day. This time the action concerns the company's aggressive UA push across Facebook for Candy Crush Soda Saga, which is the latest instalment in the match-three puzzle series. There is no way you won't have to endure at least a few dancing fruits in your Facebook feed, before you can block the app and stop it from ever bothering you again.Despite pimping its "non- Candy Crush Saga business" during its recent financial call, King is now basking in the successful launch of the game's soda-soaked sequel, which is now bubbling all over your Facebook feed. However, if you are not a fan of Candy Crush and you are trying to escape this madness, you have absolutely zero chances of success. Facebook is still ranked as number two when it comes to advertising, but if they continue having this kind of results, they might soon end up dethroning Google. King's studio wasn't the only one with a lot to gain after this. The Candy Crush Soda Saga video made by the company and sent to Facebook users through the social network's advertising service had a huge success as it was viewed by more than 100 million people just in the first day.
Even though the saga is currently in a downtrend, the Facebook mobile app is still very popular and remains the main source of revenue for the company. The Candy Crush Saga game was actually the first Facebook title to become more popular than Zynga's FarmVille 2. is one of the most successful video game developers out there.
0 kommentar(er)
